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            Contemporary Marketing
            18th Edition
            Louis E. Boone, David L. Kurtz
            Publisher: Cengage Learning
            ISBN: 9780357033777

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            Chapter 2.4 - Swot AnalysisChapter 2.5 - Portfolio Analysis A Planning ToolChapter 2.6 - Using Swot Analysis And Bcg MatrixChapter 3.1 - The Marketing EnvironmentChapter 3.2 - The Competitive EnvironmentChapter 3.3 - The Political-legal EnvironmentChapter 3.4 - Types Of Regulatory ForcesChapter 3.5 - The Economic EnvironmentChapter 3.6 - The Technological EnvironmentChapter 3.7 - The Social-cultural EnvironmentChapter 3.8 - Ethical Issues In MarketingChapter 3.9 - Social ResponsibllityChapter 4.1 - Opportunities Offered By Digital MarketingChapter 4.2 - E·business In The B2b MarketChapter 4.3 - Benefits Of Shopping OnlineChapter 4.4 - Challenges Faced By Online Marketers And ConsumersChapter 4.5 - Factors That Influence E-commerce SuccessChapter 4.6 - Assessing The Effectiveness Of An E-commerce SiteChapter 5.1 - What Is Social Media?Chapter 5.2 - Social Media PlatformsChapter 5.3 - How Consumers Use Social MediaChapter 5.4 - Goals Of A Social Media Marketing CampaignChapter 5.5 - Monitoring And Measuring Social Media MarketingChapter 5.6 - Creating Effective Social Media ContentChapter 5.7 - Ethics In Social MediaChapter 5.8 - Launching And Measuring A Social Media CampaignChapter 6.1 - Influences Affecting Consumer BehaviorChapter 6.2 - The Consumer Decision ProcessChapter 6.3 - How Involvement Level Affects Consumer DecisionsChapter 6.4 - Social Factors Influencing Consumer BehaviorChapter 6.5 - Psychological Factors Influencing Consumer BehaviorChapter 6.6 - Situational Factors Influencing Consumer BehaviorChapter 6.7 - Identifying Influences On Consumer BehaviorChapter 7.1 - Nature Of The Business MarketChapter 7.2 - Categories Of Business MarketsChapter 7.3 - Segmenting B2b MarketsChapter 7.4 - The Business Buying ProcessChapter 7.5 - The Organizational Buying ProcessChapter 7.6 - Situational Factors Influencing Consumer BehaviorChapter 8.1 - Global MarketingChapter 8.2 - Multinational Economic IntegrationChapter 8.3 - The International Marketing EnvironmentChapter 8.4 - Strategies For Entering Foreign MarketsChapter 8.5 - Marketing Mix StrategiesChapter 8.6 - Determining A Market Entry StrategyChapter 9.1 - Types Of MarketsChapter 9.2 - Criteria For Effective Market SegmentationChapter 9.3 - Geographic SegmentationChapter 9.4 - Demographic SegmentationChapter 9.5 - Psychographic SegmentationChapter 9.6 - Behavioral SegmentationChapter 9.7 - Strategies For Reaching Target MarketsChapter 9.8 - Positioning Strategies And Value PropositionsChapter 9.9 - Classifying Segmentation VariablesChapter 10.1 - The Marketing Research ProcessChapter 10.2 - Secondary Data CollectionChapter 10.3 - Primary Research MethodsChapter 10.4 - Conducting International Market ResearchChapter 10.5 - Technology In Marketing ResearchChapter 10.6 - Classifying Data As Primary Or SecondaryChapter 11.1 - What Are Goods And 天津彩票官方开奖?Chapter 11.2 - Types Of Consumer ProductsChapter 11.3 - Types Of Business ProductsChapter 11.4 - Managing Brands For Competitive AdvantageChapter 11.5 - Protecting Brand IdentityChapter 11.6 - Types Of Brand StrategiesChapter 11.7 - Organizing Brands And ProductsChapter 11.8 - Three Major Objectives Of PackagingChapter 12.1 - Strategies For New Product DevelopmentChapter 12.2 - The New Product Development ProcessChapter 12.3 - New Product AdoptionChapter 12.4 - The Product LifecycleChapter 12.5 - Marketing Across The Product LifecycleChapter 12.6 - The Product MixChapter 12.7 - Quality As A Product StrategyChapter 13.1 - Foundations Of Pricing StrategyChapter 13.2 - Pricing ObjectivesChapter 13.3 - Calculating Markup And MarginChapter 13.4 - Fixed And Variable CostsChapter 13.5 - Breakeven AnalysisChapter 13.6 - The Cost-volume-profit RelationshipChapter 13.7 - Applying Breakeven AnalysisChapter 14.1 - How Price Affects DemandChapter 14.2 - Forecasting DemandChapter 14.3 - Pricing StrategiesChapter 14.4 - Pricing TacticsChapter 14.5 - Price And Perception Of QualityChapter 14.6 - Pricing And The LawChapter 15.1 - What Are The Four Distribution Channels?Chapter 15.2 - Functions Of IntermediariesChapter 15.3 - Selecting Distribution ChannelsChapter 15.4 - Components Of The Supply ChainChapter 15.5 - Key Priorities Of Warehousing And StorageChapter 15.6 - Modes Of TransportationChapter 15.7 - Accomplishing The Priorities Of A Supply ChainChapter 16.1 - Retailing In The United StatesChapter 16.2 - Retailing StrategyChapter 16.3 - Strategic Considerations For Retail StrategyChapter 16.4 - Categorizing RetailersChapter 16.5 - Direct Marketing And Nonstore RetailingChapter 16.6 - Determining An Effective Retail Strategy For ManufacturersChapter 17.1 - Integrated Marketing CommunicationsChapter 17.2 - The Communication ProcessChapter 17.3 - The Objectives Of PromotionChapter 17.4 - Advertising AppealsChapter 17.5 - Media Selection And SchedulingChapter 17.6 - Public RelationsChapter 17.7 - Promotional Mix EffectivenessChapter 18.1 - Personal SellingChapter 18.2 - The Four Sales ChannelsChapter 18.3 - The Sales Process And Aida ConceptChapter 18.4 - The Sales ProcessChapter 18.5 - Sales Management FunctionsChapter 18.6 - Sales Promotion

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            More Editions of This Book

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            Contemporary Marketing
            15 Edition
            ISBN: 9781111221782
            Contemporary Marketing
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            ISBN: 9781133628460
            Contemporary Marketing
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            Contemporary Marketing
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            ISBN: 9780324582031
            EBK CONTEMPORARY MARKETING
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            ISBN: 8220103671460
            EBK CONTEMPORARY MARKETING, UPDATE 2015
            16 Edition
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            EBK CONTEMPORARY MARKETING, UPDATE 2015
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            Contemporary Marketing, Update 2015
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