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            MKTG 12:STUDENT ED.-TEXT
            12th Edition
            Lamb
            Publisher: Cengage
            ISBN: 9781337407595

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            Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience-all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices!

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